Rice

Rice is not a category you win on novelty. Gulf households have strong, specific preferences — grain length, aroma, how it behaves in a biryani — and a supermarket buyer will drop a brand that gets it wrong once. So our approach here is unglamorous: secure consistent, well-graded product from established producers, and be reliable about it.

We are building relationships with rice producers to supply long-grain white rice and basmati varieties that meet those expectations rather than merely meeting a spec sheet.

Our rice range will be available in retail bags sized for consumer shelves and in bulk export sacks for distribution and food manufacturing customers. Packaging will comply with GCC labelling requirements, and documentation will be prepared shipment-by-shipment to ensure a smooth customs and port clearance process.

If you have a rice sourcing requirement in the GCC, we encourage you to register your interest now — our team is actively working on supply chain and lead times.